AGL – MOBILE APP
UX COPYWRITER (2017-2020).
In 2017, I was hired by Loud&Clear Creative to join the design team at AGL, Australia’s largest energy and utility provider. As part of a company-wide digital transformation, AGL wanted a premium mobile app that would allow customers to check their usage, pay their bills, enter meter reads, and much more.
Embedded within the UX team, I was responsible for creating a style guide for all app copy, as well as creating and refining the language across dozens of screens and interactions.
This work was ongoing for many years, as AGL began to acquire and roll out broadband and mobile services. Today, the app is accessed by more than 450,000 customers every month. It processes 150,000 monthly mobile payments, integrates a Virtual Assistant with knowledge of more than 120 interactive help topics, and features real-time solar battery data.
In 2021 the AGL mobile app was awarded Gold in the Melbourne Design Awards.
All images courtesy of AGL.