TAG DIRECT
COPYWRITER + CREATIVE DIRECTOR (2019-2020).
In late 2019, I joined the team at Melbourne’s very own TAG Direct, one of Australia’s fastest-growing digital marketing agencies.
My first assignment was a complete overhaul of the company’s website, to coincide with a brand refresh celebrating their fifth year in business. This involved a detailed content strategy, a new slogan, and a top-to-bottom rewrite of every word on their homepage.
From there, I joined the team as Creative Director, steering creative strategy and personally overseeing copywriting, video, photography and content creation for brands including Kez’s Kitchen, Liptember, Pro Bono Australia, The Timber Yard, Isocol, Detector Inspector, Orivet and AcquaBoss.
Images courtesy of TAG Direct and their respective clients.